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Evaluation of the opportunities of the business processes reengineering application as an approach for improvement of the competitiveness

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Author: 
Almalki Sultan Musaad, O. and Zhang Zhuo
Abstract: 

This research aims at studying the evaluation of opportunities of applying the process reengineering approach to improve the competitiveness in the pharmaceutical companies in Jeddah. This approach is based on main rethinking and radical redesign of business processes to achieve dramatic improvements in the known measures of performance, then to transmit to the thinking based on the business processes, which includes a change in thought and practices. The researcher came to a result throughout his research and testing of the research hypotheses that it is possible to apply this contemporary administrative approach throughout the senior management approval and support of this approach at the companies in question, the availability of adequate human resources for that, availability of the advanced Information Technology, particularly the information systems of the business processes, the acknowledgment of the necessity of changing the systems and techniques applicable in the business processes at the companies in question, the necessary of awareness of the officers in charge and employees at the companies in question of the importance of this change and the importance of preparation of new systems and developing them for the business processes management at the companies in question.

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