This study, based on desk research and a field survey, aims to assess the contribution of responsible communication to households' commitment to waste recycling. Indeed, for more than two decades, Côte d'Ivoire has been dealing with the recurring issue of housekeeping disorder management. The waste sector produces in 2018, 10% of the total emissions of greenhouse gases in Côte d'Ivoire. The production of household waste alone accounts for 97% of waste (ANASUR report, 2014). It is 0.8kg per capita per day, for a population estimated at 5 million inhabitants in 2015. Under the combined effects of a poorly controlled population growth, and a rampant urbanization, the production of waste is in constant evolution. While in 2015, it was about 1,490,000 tons, in 2018 it reached 1,650,000 tons, an increase of 9.4% over the period. But, the 69% removal rate remains residual in the face of production. (PND 2016-2020, Volume 1). Faced with the traditional cycle of management implemented (pre-collection, collection, landfill), the different waste management practices are still far from the revalorization of these. It turns out that communication practices have become the object of a critical look at the requirements of sustainable development, which guarantees the preservation of the environment and a healthy living environment. How can responsible communication stimulate households' commitment to recycling their garbage?
