The rise of Community media in India has opened an opportunity to reach the rural and semi urban community. One can see a transition from a deficit model to participatory and contemporary model. The paper discusses a mass media communication intervention in the context of efforts already being done in the area of development issues with the community. One such issue is developing their mathematical skill in their day to day activities. As a result, 'Radio Mathematics' was born as a one-year project by the Department of Science & Technology, Government of India. It has never been easy to play with numbers through radio waves. Aiming at creating interest amongst rural students and community particularly women to improve the clarity of thought and pursuing assumption to logical conclusion, the programme was on air. In the experience-sharing platform, they got the inspiration to tackle challenges pertaining to their understanding and growing positive insights about mathematics. One such intervention through Vasundhara Vahini Community radio is analysed in the paper.
