Online mode of buying has already picked up as the mainstream worldwide and grocery is no exception to the same. Second most populated young country has also adopted app-based shopping in the recent past. Therefore, this article is aimed to highlights the working, key success as well critical areas; and common issues faced by online Food & Grocery providers. Further, the it highlights in the Indian context case of- bigbasket.com. Inception of the e-grocer and to the current state of the online grocers Big Basket (bb). Its working and challenges handled during COVID-19, period of lock down and post lock down. The case highlights the response of bb and adaption to the challenges posed by the dynamic environment. The case highlights how it is critical for any organisation to simultaneously meet its customer expectation and handle operational challenges. It’s worth mentioning that how in the troublesome environment bb handled various issues.
