Today, India is one of the fastest growing markets in world with most competitive workforce. The country produces millions of graduates each year hitting the job market and eventually joining these organizations. It is important to understand their current perception about WCO and measure the gap between the same and reality. The paper analyses the perception of future employees about an organization before they join the same. The analysis validates the five important traits perceived by future employees that a world class organization must have. As given by Aaker (1991), the traits are: Trustworthiness, Innovativeness, Style, Thrift and Dominance. The questionnaire responses collected from postgraduate students were divided into five factors using principal component analysis. The paper finds that future employees perceive world class organization as trustworthy, innovative, cost saving, employee friendly, etc.
