Food companies rely on sensory evaluation to determine the acceptability of their product. This study provided a data on the sensory perception of ready-to-drink soy milk using only colour as a ranking characteristic. Specifically, it aimed to answer whether the colour of ready-to-drink soy milk can influence sensory parameters like sweetness, aftertaste, naturalness and artificiality, liking and consumption. The study made use of five different coloured ready-to-drink soy milk and results showed that colour do influence perception and manner of consumption.
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