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A study on customer satisfaction towards Suzuki gixxer two wheeler

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Author: 
Mrs. Parameswari, M., Mr. Gokulakrishnan, S. and Mr. Mathivanan, M.
Abstract: 

The demand for two–wheeler is increasing day by day in leaps and bounds as it explores a stylish trend towards the modern youth nowadays. There are innumerable factors that affect them to stick with a particular brand. This study focuses at analyzing the factors that influence the customers to prefer the Suzuki Gixxer. For that the sample of 100 respondents has been chosen from the Coimbatore city. The sample was collected from the customers who owned the SUZUKI GIXXER and to know about the satisfaction level of the SUZUKI GIXXER two wheelers. The study identified few factors that influenced the customer preference such as colour/style, easy driving and availability of spare parts

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               Prof. Dr. ISMAIL YILDIRIM

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