The Impact of Brand Experiences and Relationship Benefits on Customer Loyalty
Customer loyalty is one of the most important businesses KPI for managers of companies and organizations. In fact, making customers loyal is one of the solutions to reduce future advertising and marketing costs. The main objective of this study was to investigate the role of brand experience and relationship benefits on customer loyalty. In this article, a questionnaire was used to measure the research variables. Based on the research literature, relationship benefits were measured through three variables: confidence, social, and special treatment benefits.